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Page 4 of 4 RT: Who should attend? NP: Service providers who are interested in understanding how SIP/IMS networks may help drive their value-added service revenues; Service providers investing in their NG network infrastructure in an attempt to meet the increasing bandwidth demand by next-generation value-added services but are uncertain about potential return on their investment. RT: What unique perspectives will you offer? NP: Examples of video-based value-added services recently deployed in 3G circuit-switched networks, technology challenges faced, ongoing SIP/IMS network trials for these services, lessons learned from collaborative work with IMS core network, application and media server vendors toward an IMS micro-edition demo setup, unique experience gained from service level IOT with an array of IMS core network vendors. RT: What is the most exciting market change we can expect in communications in technology in 2008 and beyond? NP: Industry will shift towards more open access, open technologies such as 3G, WIMAX will enable cool services such as Video Ringback, GPS, Unified Communication, TV BroadcastIPTV & MobileTV, IMS Services, Instant messaging and Presence. RT: Please make one surprising prediction for 2008. NP: SMS will again surpass Instant Messaging both in growth and revenues. Rich Tehrani is President and Group Editor in Chief at TMC. In addition he is the Chairman of the world’s best attended IP Communications event, Internet Telephony Conference & EXPO.
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Telecom General 
