The Future is Open Access, Open Technologies, Cool Services

              Telenity provides next generation converged services platforms and applications for communications networks. Telenity’s IMS compliant converged services solutions include: reusable service delivery and content components enabling rapid service creation, deployment and execution functionalities across multiple services and applications; location servers; integrated messaging solutions; and value added services. Nitin Patel is Telenity’s vice president of Strategic Marketing. I asked Patel several questions about the state of the industry and what interesting trends he sees developing.
 

• Convergence of fixed, mobile, Internet and Media companies resulting in consolidation and restructuring of communications market and wider adoption of converged devices, networks and service delivery (SDP) infrastructure.
• Carriers outsourcing their network and IT assets as managed services to improve their bottom line profits. The next level of communication growth expected from emerging markets (e.g. BRIC – Brazil, Russia, India and China). Many operators extending their services to global and rural markets, enabling connections to the unconnected.
• Devices providing rich end-user experience e.g. iPhone (Apple), HTC (The Touch device), Nokia N95 enabling broadband Video/Music streaming from home to mobile phones.
• Internet companies (e.g., Facebook, Google, MySpace) striving to bring real-time expansion from the desktop to the mobile with their own brands. Carriers’ business model changing from walled-garden to open-garden model. Operators offering on-deck to provide open access to 3rd parties with off-deck direct to consumer and mobile internet. Carriers deploying SDP to leverage third-party and network services establishing whole sales business (B2B) to increase VAS data revenues.
• MVNO market is riskier. Shift is from basic voice to rich content offerings such as full track mobile music download and sponsored ads based off-deck content services.